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News
Good Design Is For Everyone
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News
Inspiring the Next Generation of Diverse Designers
Teaming up with Russell Westbrook to unveil the new student-designed lounge at Pensole Lewis College of Business and Design![](/prod/s3fs-public/2023-08/PepsiLATAM.jpg)
News
Pepsi Celebrates Festival Season
Our team in Latin America brought the fun to Summer 2023 through six limited festival season collaborations.![](/prod/s3fs-public/2023-06/Mirinda_MultiCan-1683631468.jpeg)
News
An 'M'pactful New Look
The playful new visual identity we created for Mirinda, our fruit-flavored soda, isn’t afraid to stand out.![](/prod/s3fs-public/2023-05/starry.jpg)
News
Starry Makes A Splash
Our new lemon lime soda is entering the mix with a bold and bright visual identity.![](/prod/s3fs-public/2023-05/pepsi-rebrand-retro-logo-rich-heritage_dezeen_2364_col_8-1704x959%20%281%29.jpg)
News
Pepsi Unveils a New Logo and Visual Identity
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News
Meet the fresh new look of 7UP
Explore the brand’s first outside-the-US redesign in over seven years.![](/prod/s3fs-public/2023-02/Screen%20Shot%202023-02-06%20at%2011.29.53%20AM.png)
News
Limited Edition Super Bowl Cans Just Arrived
Our team captured the Arizona desert’s unmatched energy at sunrise.![](/prod/s3fs-public/2023-01/Screen%20Shot%202023-01-25%20at%202.50.52%20PM.png)
News
Limited Edition Packs for Lunar New Year
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Innovation
Nitrogen-Infused Innovation
Pour over the specialty glasses and equipment we created for Nitro Pepsi, the first-ever nitrogen-infused cola.![](/prod/s3fs-public/2022-06/BookReco_DesignThinking_CoverImage_Work_Larger-09.jpg)
Culture
Open Book: Design Thinking
Explore our favorite books on design thinking and strategy in this recommended reading list.![](/prod/s3fs-public/2022-03/Pulpex-Naked-Group-White-01_1.png)
Sustainability
PepsiCo x Pulpex
Go behind the scenes of our partnership with Pulpex to discover how we designed the world’s first 100% fully recyclable paper bottle.![](/prod/s3fs-public/2022-03/1-MtnDew_FlaminHot_KV_1x1.png)
News
MTN DEW FLAMIN' HOT on AdAge
From packaging to merch, we made sparks fly with this epic crossover.![](/prod/s3fs-public/2022-03/fireside_update-01_0.jpg)
Culture
AIGA Fireside Chat
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News
Durga Puja 7-UP on The Dieline
Our team in India created these limited-edition bottles to celebrate the Hindu festival Durga Puja.![](/prod/s3fs-public/2022-03/Screen%20Shot%202022-03-08%20at%202.15.33%20PM.png)
News
Starbucks BAYA™ Energy in GDUSA
This new beverage made from caffeine naturally found in coffee fruit is a feel-good boost.![](/prod/s3fs-public/2022-03/DesignDialoguePhotos-11.jpg)
Culture
Gianmauro Vella Talks with Touchpoints Magazine
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Culture
The Principles of Meaningful Design
By Mauro Porcini![](/prod/s3fs-public/2021-12/Good_Design_Thumbnail_Desktop.jpg)
Culture
Good Design Is...
By Mauro Porcini![](/prod/s3fs-public/2022-03/DesignDialoguePhotos-09.jpg)
Innovation
SodaStream Professional on New York By Design
Sustainable hydration is in the spotlight on Season One of New York by Design.![](/prod/s3fs-public/2021-11/Landscape_Unconventional%20Sleep%20Aids%20Are%20in%20Vogue-01.jpg)
Innovation
Driftwell on Eye on Design
Our innovation-led beverage brand, Driftwell, is designed to chill you out.![](/prod/s3fs-public/2021-11/Landscape_Leadership%20Edge%20with%20Mauro%20Porcini%2C%20Chief%20Design%20Officer%20of%20PepsiCo-01.jpg)
Culture
The Leadership Edge With Mauro Porcini
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Culture
Design For Diversity: D’Wayne Edwards
Designer D’Wayne Edwards joins Mauro for a conversation about diversifying the creative industry.![](/prod/s3fs-public/2022-03/Screen%20Shot%202022-03-08%20at%2012.59.14%20PM.png)
News
A Visual Love Letter to NYC
Transform Magazine profiles our work for the ‘Pepsi. It’s a New York Thing’ campaign.![](/prod/s3fs-public/2022-03/DesignDialoguePhotos-04.jpg)
News
Cheetos Mac N' Cheese in Fortune
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Innovation
Gatorade Gx Sweat Patch on America by Design
Smart hydration plays a starring role on the first season of America by Design.![](/prod/s3fs-public/2022-01/Landscape_MoreThanPackaging-01.jpg)
Culture
Mauro Sits Down with Sifted
Why stand-out design is becoming essential for companies.![](/prod/s3fs-public/2022-03/DesignDialoguePhotos-06.jpg)
Culture
Why the Business World Needs Design
In this talk at the AIGA Design Conference, Mauro makes a business case for design.![](/prod/s3fs-public/2021-11/Landscape_PepsiCo%20Unveils%20Rockstar%27s%20First%20Redesign%20In%20Over%20A%20Decade-01.jpg)
News
The Dieline Highlights the Rockstar Redesign
For the first time in over a decade, Rockstar has a new look.![](/prod/s3fs-public/2021-11/Landscape_Design%20in%20a%20contactless%20world-01.jpg)
Culture
Design in a Contactless World
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Innovation
HiLo Life On Packaging of the World
A write-up on our new, innovation-led snack and its delicious brand identity.![](/prod/s3fs-public/2021-11/Landscape_Neon%20Zebra-01.jpg)
Innovation
Neon Zebra on The Dieline
An inside look at the brand identity for Neon Zebra, our first line of cocktail mixers.![](/prod/s3fs-public/2021-11/Desktop_Design%20Veteran%20Mauro%20Porcini%20on%20the%20Future%20of%20Beverage-01_0.jpg)
Culture
Mauro on AdWeek's "I'm With The Brand"
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News
Pepsi X Peeps on The Dieline
The inside scoop on our limited-edition collab that brought two iconic brands together.![](/prod/s3fs-public/2022-03/DesignDialoguePhotos-05.jpg)
Culture
Mauro on The Workspace of Tomorrow Podcast
Mauro shares the five-step process he uses to shift company culture and spark change.![](/prod/s3fs-public/2022-03/DesignDialoguePhotos-02.jpg)
Culture
Mauro Porcini Interviewed in Innovation Leader
Our CDO on embracing curiosity, failure and design thinking.![](/prod/s3fs-public/2022-03/quote_update-02.jpg)