Culture
Open Book: Design Thinking
Design thinking is a rigorous process that revolves around people.
At PepsiCo, our design thinking approach enables us to create relevant, innovative and human-centered projects time and time again.
We curated our global teams’ favorite reads on design thinking and design strategy into the following list so that everyone (whether they’re a designer or not) can embrace our uniquely human approach to design and innovation.
- Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown
- Creative Strategy and the Business of Design by Douglas Davis
- Emotional Design: Why We Love (or Hate) Everyday Things by Don Norman
- The Design of Everyday Things by Don Norman
- The Field Guide to Human-Centered Design by IDEO.org
- Mismatch: How Inclusion Shapes Design by Kat Holmes
- On Design Thinking: HBR’s 10 Must Reads by Harvard Business Review
- Overcrowded: Designing Meaningful Products in a World Awash with Ideas by Roberto Verganti
- Reimagining Design: Unlocking Strategic Innovation by Kevin Bethune