News
News
News
Dezeen Honors the Mountain Dew Redesign
The design magazine included Mountain Dew on its list of the top rebrands and logo redesigns of 2024.
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The 2025 Print Awards
We’re supporting the 2025 PRINT Awards as a Presenting Sponsor and celebrating our creative leaders' involvement in the jury.
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PepsiCo & PLC Detroit Unveil Student Capsule Collection
With help from rapper big Sean and PepsiCo designers, PLC Detroit unveiled their first ever student-designed capsule collection.
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Design for Good
Dive into this Fortune piece highlighting how our alliance with some of the world’s largest companies is creating positive change.
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Pepsi Diner in Italy
WWD profiles our team’s work on this immersive experience in Italy and the brand’s redesign.
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Pepsico Design Wins Red Dot Agency of the Year
We're the first ever in-house team to win this award, which honors agencies that consistently demonstrate design excellence.
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Schwip Schwap Gets a Modern Redesign
This new visual identity gives our beloved orange cola a refreshing twist with playful patterns and a lively color palette.
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Stacy’s x Barbie Collab
We launched something powerful and pink to celebrate Women’s History Month and the iconic doll brand's 65th anniversary.
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Pepsi x Pompeii Capsule Collection
Hypebeast spotlights the football-inspired streetwear collection we designed in collaboration with the Spanish fashion brand.
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The Global Rockstar Redesign
The revamped and reenergized visual identity we created for Rockstar Energy debuts in Fast Company.
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The Pepsi 'Sneak'er
We teamed up with basketball legend Shaq to create custom Reebok Pump Shaq Attaqs that hold a Pepsi Mini Can.
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Pepsi Wins Best Rebrand
Our team’s redesign of our iconic cola brand won big at AdAge’s 2024 Creativity Awards.
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Mountain Dew Named a Transform 'Rebrand of the Year'
The branding magazine recognized the new look for Mountain Dew on its annual list celebrating 2024’s biggest redesigns.
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Good Design Is For Everyone
Tune into a conversation with Dezeen and our Chief Design Officer, Mauro Porcini, about the first 10 years of PepsiCo Design + Innovation.
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Inspiring the Next Generation of Diverse Designers
Teaming up with Russell Westbrook to unveil the new student-designed lounge at Pensole Lewis College of Business and Design
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Pepsi Celebrates Festival Season
Our team in Latin America brought the fun to Summer 2023 through six limited festival season collaborations.
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An 'M'pactful New Look
The playful new visual identity we created for Mirinda, our fruit-flavored soda, isn’t afraid to stand out.
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Starry Makes A Splash
Our new lemon lime soda is entering the mix with a bold and bright visual identity.
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Pepsi Unveils a New Logo and Visual Identity
Get an inside look at our iconic brand’s next era.
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Meet the fresh new look of 7UP
Explore the brand’s first outside-the-US redesign in over seven years.
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Limited Edition Super Bowl Cans Just Arrived
Our team captured the Arizona desert’s unmatched energy at sunrise.
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Limited Edition Packs for Lunar New Year
Our team in China is debuting these festive cans to celebrate the Year of the Rabbit.
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MTN DEW FLAMIN' HOT on AdAge
From packaging to merch, we made sparks fly with this epic crossover.
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Durga Puja 7-UP on The Dieline
Our team in India created these limited-edition bottles to celebrate the Hindu festival Durga Puja.
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Starbucks BAYA™ Energy in GDUSA
This new beverage made from caffeine naturally found in coffee fruit is a feel-good boost.
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A Visual Love Letter to NYC
Transform Magazine profiles our work for the ‘Pepsi. It’s a New York Thing’ campaign.
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Cheetos Mac N' Cheese in Fortune
A design-led celebration of comfort food.
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The Dieline Highlights the Rockstar Redesign
For the first time in over a decade, Rockstar has a new look.
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Pepsi X Peeps on The Dieline
The inside scoop on our limited-edition collab that brought two iconic brands together.