News

News

News PepsiCo Design Wins Red Dot Agency of the Year

We’re the first-ever in-house team to win this award, which honors agencies that consistently demonstrate design excellence.

News Good Design Is For Everyone Tune into a conversation with Dezeen and our Chief Design Officer, Mauro Porcini, about the first 10 years of PepsiCo Design + Innovation.

News Inspiring the Next Generation of Diverse Designers Teaming up with Russell Westbrook to unveil the new student-designed lounge at Pensole Lewis College of Business and Design

News Pepsi Celebrates Festival Season Our team in Latin America brought the fun to Summer 2023 through six limited festival season collaborations.

News An 'M'pactful New Look The playful new visual identity we created for Mirinda, our fruit-flavored soda, isn’t afraid to stand out.

News Starry Makes A Splash

Our new lemon lime soda is entering the mix with a bold and bright visual identity.

News Pepsi Unveils a New Logo and Visual Identity Get an inside look at our iconic brand’s next era.

News Meet the fresh new look of 7UP Explore the brand’s first outside-the-US redesign in over seven years.

News Limited Edition Super Bowl Cans Just Arrived

Our team captured the Arizona desert’s unmatched energy at sunrise.

News Limited Edition Packs for Lunar New Year Our team in China is debuting these festive cans to celebrate the Year of the Rabbit.

News MTN DEW FLAMIN' HOT on AdAge From packaging to merch, we made sparks fly with this epic crossover.

News Durga Puja 7-UP on The Dieline Our team in India created these limited-edition bottles to celebrate the Hindu festival Durga Puja.

News Starbucks BAYA™ Energy in GDUSA This new beverage made from caffeine naturally found in coffee fruit is a feel-good boost.

News A Visual Love Letter to NYC

Transform Magazine profiles our work for the ‘Pepsi. It’s a New York Thing’ campaign.

News Cheetos Mac N' Cheese in Fortune A design-led celebration of comfort food.

News The Dieline Highlights the Rockstar Redesign For the first time in over a decade, Rockstar has a new look.

News Pepsi X Peeps on The Dieline

The inside scoop on our limited-edition collab that brought two iconic brands together.