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PepsiCo Design + Innovation Wins Red Dot Agency of the Year 2024PepsiCo Design + Innovation Wins Red Dot Agency of the Year 2024
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Innovation

Innovation Nitrogen-Infused Innovation
Pour over the specialty glasses and equipment we created for Nitro Pepsi, the first-ever nitrogen-infused cola.
Innovation SodaStream Professional on New York By Design Sustainable hydration is in the spotlight on Season One of New York by Design.
Innovation Driftwell on Eye on Design Our innovation-led beverage brand, Driftwell, is designed to chill you out.
Innovation Gatorade Gx Sweat Patch on America by Design Smart hydration plays a starring role on the first season of America by Design.
Innovation HiLo Life On Packaging of the World A write-up on our new, innovation-led snack and its delicious brand identity.
Innovation Neon Zebra on The Dieline
An inside look at the brand identity for Neon Zebra, our first line of cocktail mixers.
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Snack Facts

CHEETLE® is the official brand name of the powdery residue that gets on your fingertips while eating the savory snack Cheetos

Lay’s Potato Chips, are available in more than 200 flavors globally

Inside Tostitos’ logo there are two people sharing a Tostitos chip with salsa

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