Innovation

Nitrogen-Infused Innovation

Creating an elevated cola experience.

To launch Nitro Pepsi™, the first-ever nitrogen-infused cola, we reimagined the entire cola experience from the equipment that pours it to the glass used to enjoy it. The Nitro Pepsi glass and fountain emphasize the cola's cascade of tiny bubbles and frothy foam to help this delicious cola make even more of an impact.

But landing on the right combination of features that would allow us to amplify Nitro Pepsi was no easy feat. We tested over 100 glasses to refine the shape and structure that would keep the sweet flavor and scent of Nitro Pepsi intact.

Our iterative process led us to create a premium, tapered glass that features an inclined line at a 19˚ angle that mirrors the grip on our new 2L bottle subtly helps you make the perfect Pepsi Nitro pour. The tapered opening captures the foam perfectly and ensures that as you sip Nitro Pepsi, the taste hits your tongue in precisely the right spot.

To take the feeling of craft cola one step further, our Equipment Design team created an innovative beverage fountain for Pepsi Nitro. Inside our proprietary Nitro Pepsi equipment, Nitro Pepsi formula is infused with nitrogen. As you pull the tap, you can explore different foam options and use the complimentary Nitro Pepsi glass to amplify the taste of your cola. Like any craft brew experience, Nitro Pepsi invites fun and delight.

The rich blues, vanilla tones, copper accents, textured finishes and light, confident type that make up the brand's visual identity, evoke curiosity, and capture attention at Nitro Pepsi experiences. But the copper finish on our Nitro Pepsi equipment is not just a nod to the taste. It's also an homage to the metal containers that transport the gas to make the first-ever nitrogen-infused cola so smooth and delicious.

Thanks to the Nitro Pepsi glass and fountain, we'll never look at a cola fountain—or a glass—the same way again.

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