News
News
Pepsi Challenge Returns with a New Look
Fifty years ago, Pepsi launched The Pepsi Challenge, inviting Americans to blind taste-test Pepsi against its largest cola competitor. Pepsi emerged the victor, and left behind shockwaves in the beverage marketing space.
News
New Doritos Loaded Snacks at Disneyland Paris' Frontierland
We teamed up with Walt Disney Imagineering Paris to create a female stagecoach driver character for Frontierland’s Overland Trail Cafe. Her story sets the scene, with our design shaping the adventurous culinary experience.
News
Dezeen Honors the Mountain Dew Redesign
The design magazine included Mountain Dew on its list of the top rebrands and logo redesigns of 2024.
News
The 2025 Print Awards
We’re supporting the 2025 PRINT Awards as a Presenting Sponsor and celebrating our creative leaders' involvement in the jury.
News
PepsiCo & PLC Detroit Unveil Student Capsule Collection
With help from rapper big Sean and PepsiCo designers, PLC Detroit unveiled their first ever student-designed capsule collection.
News
Design for Good
Dive into this Fortune piece highlighting how our alliance with some of the world’s largest companies is creating positive change.
News
Pepsi Diner in Italy
WWD profiles our team’s work on this immersive experience in Italy and the brand’s redesign.
News
Pepsico Design Wins Red Dot Agency of the Year
We're the first ever in-house team to win this award, which honors agencies that consistently demonstrate design excellence.
News
Schwip Schwap Gets a Modern Redesign
This new visual identity gives our beloved orange cola a refreshing twist with playful patterns and a lively color palette.
News
Stacy’s x Barbie Collab
We launched something powerful and pink to celebrate Women’s History Month and the iconic doll brand's 65th anniversary.
News
Pepsi x Pompeii Capsule Collection
Hypebeast spotlights the football-inspired streetwear collection we designed in collaboration with the Spanish fashion brand.
News
The Global Rockstar Redesign
The revamped and reenergized visual identity we created for Rockstar Energy debuts in Fast Company.
News
The Pepsi 'Sneak'er
We teamed up with basketball legend Shaq to create custom Reebok Pump Shaq Attaqs that hold a Pepsi Mini Can.
News
Pepsi Wins Best Rebrand
Our team’s redesign of our iconic cola brand won big at AdAge’s 2024 Creativity Awards.
News
Mountain Dew Named a Transform 'Rebrand of the Year'
The branding magazine recognized the new look for Mountain Dew on its annual list celebrating 2024’s biggest redesigns.
News
Good Design Is For Everyone
Tune into a conversation with Dezeen and our Chief Design Officer, Mauro Porcini, about the first 10 years of PepsiCo Design + Innovation.
News
Inspiring the Next Generation of Diverse Designers
Teaming up with Russell Westbrook to unveil the new student-designed lounge at Pensole Lewis College of Business and Design
News
Pepsi Celebrates Festival Season
Our team in Latin America brought the fun to Summer 2023 through six limited festival season collaborations.
News
An 'M'pactful New Look
The playful new visual identity we created for Mirinda, our fruit-flavored soda, isn’t afraid to stand out.
News
Starry Makes A Splash
Our new lemon lime soda is entering the mix with a bold and bright visual identity.
News
Pepsi Unveils a New Logo and Visual Identity
Get an inside look at our iconic brand’s next era.
News
Meet the fresh new look of 7UP
Explore the brand’s first outside-the-US redesign in over seven years.
News
Limited Edition Super Bowl Cans Just Arrived
Our team captured the Arizona desert’s unmatched energy at sunrise.
News
Limited Edition Packs for Lunar New Year
Our team in China is debuting these festive cans to celebrate the Year of the Rabbit.
Innovation
Nitrogen-Infused Innovation
Pour over the specialty glasses and equipment we created for Nitro Pepsi, the first-ever nitrogen-infused cola.
Culture
Open Book: Design Thinking
Explore our favorite books on design thinking and strategy in this recommended reading list.
Sustainability
PepsiCo x Pulpex
Go behind the scenes of our partnership with Pulpex to discover how we designed the world’s first 100% fully recyclable paper bottle.
News
MTN DEW FLAMIN' HOT on AdAge
From packaging to merch, we made sparks fly with this epic crossover.
Culture
AIGA Fireside Chat
Mauro talks design culture, leadership growth and the future of work.
News
Durga Puja 7-UP on The Dieline
Our team in India created these limited-edition bottles to celebrate the Hindu festival Durga Puja.
News
Starbucks BAYA™ Energy in GDUSA
This new beverage made from caffeine naturally found in coffee fruit is a feel-good boost.
Culture
Gianmauro Vella Talks with Touchpoints Magazine
The Head of Design for our APAC and AMESA regions offers an exclusive look at our "glocal" design strategy.
Culture
The Principles of Meaningful Design
By Mauro Porcini
Culture
Good Design Is...
By Mauro Porcini
Innovation
SodaStream Professional on New York By Design
Sustainable hydration is in the spotlight on Season One of New York by Design.
Innovation
Driftwell on Eye on Design
Our innovation-led beverage brand, Driftwell, is designed to chill you out.
Culture
The Leadership Edge With Mauro Porcini
An interview exploring the intersections of cutting-edge technology and innovation.
Culture
Design For Diversity: D’Wayne Edwards
Designer D’Wayne Edwards joins Mauro for a conversation about diversifying the creative industry.
News
A Visual Love Letter to NYC
Transform Magazine profiles our work for the ‘Pepsi. It’s a New York Thing’ campaign.
News
Cheetos Mac N' Cheese in Fortune
A design-led celebration of comfort food.
Innovation
Gatorade Gx Sweat Patch on America by Design
Smart hydration plays a starring role on the first season of America by Design.
Culture
Mauro Sits Down with Sifted
Why stand-out design is becoming essential for companies.
Culture
Why the Business World Needs Design
In this talk at the AIGA Design Conference, Mauro makes a business case for design.
News
The Dieline Highlights the Rockstar Redesign
For the first time in over a decade, Rockstar has a new look.
Culture
Design in a Contactless World
Mauro invites us to ask, "How can we add or amplify value through a contactless experience?"
Innovation
HiLo Life On Packaging of the World
A write-up on our new, innovation-led snack and its delicious brand identity.
Innovation
Neon Zebra on The Dieline
An inside look at the brand identity for Neon Zebra, our first line of cocktail mixers.
Culture
Mauro on AdWeek's "I'm With The Brand"
An exciting conversation about SodaStream Professional and the future of beverages.
News
Pepsi X Peeps on The Dieline
The inside scoop on our limited-edition collab that brought two iconic brands together.
Culture
Mauro on The Workspace of Tomorrow Podcast
Mauro shares the five-step process he uses to shift company culture and spark change.
Culture
Mauro Porcini Interviewed in Innovation Leader
Our CDO on embracing curiosity, failure and design thinking.
Culture
A Conversation with Global Design News
Mauro dives into all things passion, pop culture and PepsiCo.