Cheetos x Forever 21
A beloved snack gets a spicy spin.
We teamed up with trendsetting megabrand Forever 21 to launch Cheetos licensing in style. The high-impact collaboration delivered meaningful brand equity and surprised and delighted customers looking to stand out and make their tastes known.
“This collection is flaming hot.”
BustleTHE DESIGN
A fiery blaze of fashion and fun.
The Cheetos x Forever21 collaboration engaged passionate consumers through dynamic marketing and product offerings. The capsule collection drew inspiration from Cheetos bold Flamin’ Hot snack bags and a mash-up of vintage and current Chester Cheetah designs for a dose of nostalgia and fun.
“Try to resist filling your cart with every single piece.”
NylonTHE OUTCOME
Positive press and ‘grammable gear.
A multi-tier marketing campaign launched the collection with social media, PR, influencer seeding, sweepstakes and elevated in-store displays. Media writeups in taste-making magazines like Teen Vogue, Pop Sugar, Bustle and Nylon connected the Cheetos x Forever 21 collection with key audiences and invited people everywhere to sport (and share) their favorite snack.
1.24M
Retail Sales
550M
Media impressions
11M
Earned media value
Awards + Press