Cheetos Mansion

Stepping into Chester Cheetah's Cheetos Dreamhouse.

Nothing brings a brand to life like an immersive mansion filled to the brim with Cheetos. The CHEETOS MANSION, which launched in São Paulo, Brazil, offered Cheetos-infused fun and food for countless fans, who got to step into Chester Cheetah's delicious high life.

Brand

Cheetos

Type

Experience Design

Region

Latin America

THE IDEA

Play when the Cheetah’s away.

Just like you and me, sometimes Cheetos’ Chester Cheetah needs a vacation. But what happens when he leaves his home unlocked? Our design team began with this simple idea and ran with it, building a funky immersive mansion where Chester’s love for mischievous fun and flavor was on full display.

THE DESIGN

A million shades of orange.

Cheetos has a bold brand identity that came to life through rooms decorated with myriad shades of bright orange. We wanted this experience to be memorable for visitors, so we strived to include Instagrammable installations like Chester’s throne and a bathtub of Cheetos you could dive into.

Of course, the CHEETOS MANSION wouldn’t be complete without some cheesy eats. Visitors could taste a variety of dishes inspired by and featuring Cheetos; there were also limited-edition packs to take home.

THE OUTCOME

Cheetolicious fun goes viral.

The CHEETOS MANSION was a huge hit, receiving significant press coverage and attracting lines that stretched around the block. Visitors of the mansion were overjoyed by its game rooms, disco parties, and Cheetolicious snacks. Much of the fun was captured and shared via Instagram.

Awards + Press

  • 2019 MarCom Awards, Platinum
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