A fashion-forward collaboration.
We partnered with the popular Chinese brand Ledin on Lay's first-ever Global Licensing apparel launch: a bright and graphic collection for summer 2021.
Lay's x Ledin
THE DESIGN
Launching Lay’s licensing with a flavor-inspired fashion line.
Ledin is a women’s fashion megabrand whose core demographic of Gen Z women made them the ideal partners. The collection drew inspiration from some of Lay’s most delicious and trendy Chinese flavors to create a fashion line infused with fun.
TEST
