Besides Pepsi’s logo and classic blue-and-red palette, Dsquared2 also utilized brand elements and slogans such as “Pepsi – For the love of it.” Pepsi ads from the eighties and nineties served as inspiration for the streetwear range, which vibrates with youthful energy and optimism.
Designing for the love of it.
Partnering with luxury fashion brand Dsquared2 (D2)--founded by renowned designers Dean and Dan Caten--we developed a high-end capsule collection called #D2XPepsi. Featuring over 40 pieces for men and women, the diverse line launched globally in D2 stores and luxury third-party retailers in Spring/Summer 2020.
