This idea was expressed through an editorial film featuring two young people who walk through a city, interacting with different eras of street culture, music and fashion—until they reach the present. Sporting the new collection, they are the next Pepsi generation.
Pepsi x Puma
Two pop culture icons make a fashion statement.
To mark the 50th anniversary of its iconic Suede shoe, Puma launched collaborations under the banner "Suede 50" with the biggest influencers, including pop culture's cola--Pepsi.
THE DESIGN
Fashion for
every era.
PUMA partnered with Pepsi to design a limited-edition collection incorporating iconic logos and color blocking inspired by Pepsi cans. The fashion line, which launched globally in fall 2018 and was sold in Puma, Foot Locker and third-party specialty retailer stores, offered timeless fits and silhouettes adapted for modern tastes.
FILM FEATURE
Celebrating 5
decades of
influence.
Pepsi and Puma span generations and remain cultural touchstones for the present. Every piece of content was designed to represent these brands’ 50 years of influence.
THE OUTCOME
A media success.
60m
More than 60 million earned media impressions
1.3M
Nearly 1.3 million in estimated ad value