We wanted to attract shopper’s attention to Lipton mini cans in the cluttered beverage category, so we set to work refreshing Lipton cans with unexpected, pop art-inspired designs, taking a cue from the tea’s refreshingly crisp taste. Our artwork had to cleanly distinguish each individual flavor—lemon, peach and green tea.

The pop art movement played into the imaginative spirit of Lipton perfectly—and with such a wide breadth of pop art styles to explore, we unveiled four series of cans with eclectic and distinctive looks. We wove in the ingredients across each one—whether placed in a single frame of comic-strip inspired designs or featured boldly, dimensionally and on repeat across each can.