Adrenaline Gold

When we looked at the energy drink market, we saw an opportunity to explore a new point of view, and bespoke take on design. So we created a new take on Adrenaline: one that lifted our caffeinated beverage far above the crowd with layered flavors, and artful packaging to match. Curating avant garde flavor combinations, we crafted three nuanced new tastes—red cherry with a malt aroma, floral white grape, and a dark bouquet of chocolate, cinnamon and nutmeg—and rolled out the trio in one set to unveil an entire curated energy drink experience.

Each Adrenaline Gold can featured brilliant gold embossing and parallel composition, with a surge of metallic detailing cutting across a large “A”—all strikingly opulent. But to make them true standouts, we had to do more than just differentiate each flavor with rich maroon red, white and black background colors.