Through rainbow-emblazoned bags and multicolored chips with campaigns to match, Doritos Rainbow has created memorable experiences packed with impact since 2015.
THE IDEA
Championing a meaningful message across Latin America.
Doritos Rainbow is an annual limited-edition series of packs, installations and give-back campaigns that coincide with Pride Month. By taking a stand and supporting equality, Doritos Rainbow is inspiring local and global change.
One Kiss, One Donation Campaign
Doritos® Brazil and Mexico teamed up on a fully integrated cause marketing campaign, “One Kiss, One Donation.” When COVID-19 forced us to rethink traditional sponsorship, we pivoted and brought the celebrations online. We invited people to post a photo of themselves giving a kiss to their friends, family and loved ones. The campaign and hashtag spread across social media and created a massive digital movement fueled by love.
São Paulo Rainbow Laser
In addition to teaming up with Doritos Mexico on “One Kiss, One Donation,” Doritos Brazil also debuted an iconic rainbow laser during São Paulo Pride. The laser lit up the sky to show the world that even though we couldn’t celebrate together, every day is a celebration when you live your truth.
Limited-edition Snack Bags
The 2019 Doritos Rainbow packs featured models of all genders and included popular influencers like Nina De La Fuente, a drag queen who just happens to be a designer with PepsiCo’s Design Team by day. The series featured a spectrum of genders and identities that encouraged people everywhere to be themselves.
Unblock the Love Campaign
Each time someone shared a limited-edition Doritos Rainbow bag on social media with the hashtag #DesbloqueemosElAmor (“Unblock the Love”), they became part of a powerful digital campaign.
One Bold Voice Campaign
To create ONE BOLD VOICE, our design team worked with Doritos to blend edgy packaging with socially enabled technology. Limited-edition designs, retail activations and the #ONEBOLDVOICE digital campaign brought people together to support equality, inclusion and diversity.
Awards + Press 10
2020
2019
2018
