Driftwell

An enhanced still water beverage designed with relaxation in mind.

Driftwell evolved from PepsiCo's internal "The Next Big Idea" program, created to amplify the creativity of PepsiCo employees. Conceived before the pandemic, it received elevated urgency as reports of increased stress reinforced the importance of developing soothing evening wind-down rituals.

Brand

Driftwell

Type

Branding & Packaging, Design-Driven Innovation

Region

North America

THE IDEA

Unwind your mind.

Fifty-five percent of Americans report experiencing high levels of stress during the day, with 45% sharing that their stress keeps them up at night*. Those numbers have only risen during the pandemic.

We wanted to craft a real solution. So, we created Driftwell, a reliable, relaxing beverage crafted with safe ingredients to help people release the weight of their day and settle into a more tranquil state of mind, rest assured.

Created hand-in-hand with our nutrition sciences team, Driftwell contains 200 milligrams of L-theanine, a scientifically supported ingredient that helps promote relaxation, paired with soothing blackberry and lavender flavors.

THE DESIGN

A visual design as calming as the contents within.

At 7.5 ounces, the can is just the right size, grounded in hues known to soothe: serene evening blue and optimistic yellow. Its logo embodies a peaceful feeling, with open, approachable letterforms that recede subtly into the distance. The curved forms cue a gentle motion, in colors that are deep and saturated. The overall visual language evokes a feeling of relaxation— everything is pared back to the essentials, so the mind can be calm.