BBLz Shanghai

A spirited, multi-sensory experience.

For three years in a row, BBLz has created a singular summer immersion, featuring an interactive pavilion, vibrant colors and engaging events.

Brand

BBLz

Type

Experience Design

Region

APAC

A Full-On Fantasy.

For as long as we’ve been around, PepsiCo has been known for capturing and celebrating unique moments in life. We want to be there when those perfect snapshots are captured, whether you’re in a sunny backyard or fantastic other world.

BBLz isn’t just a drink, it’s a sensory experience, which makes it the perfect beverage for a fantasy-fueled live happening. Since 2015, BBLz has been creating rich, visionary experiences beloved by visitors of every age.

Punchy Pop Pavilion.

In 2017, a fantastic opportunity opened up for a BBLz brand activation during the summer months: a unique, tailor-made experience designed to inspire people all over the world to consider the future’s possibilities. The result was an unprecedented experience, bringing to life the effervescence, fun, and excitement of BBLz soda layered with limited-edition flavors, unexpected delights, and live events.

Our Design Team leveraged the existing BBLz identity—a bright, playful, irreverent display of colors and textures—and amplified it across a bespoke pop-up pavilion. BBLz drinks, which combine cult-favorite PepsiCo beverages like Pepsi and Mirinda were elevated with locally-loved flavors like vanilla, cinnamon, chocolate, cherry, and lemonade to create decadent, fizzy sundaes that were instantly covetable.

Beyond The Beverage.

Every year since, our BBLz extravaganza has evolved. In 2020, our Design Team captured the colorful, buzzy spirit of BBLz drinks with a scintillating pavilion full of wonder. From the bright, bubbly activation booth to the vibrant lights and vivid colors of multiple digital and video installations, visitors flocked to enjoy this spectacular immersion (and to sip on an exclusive Mirinda Rainbow summer blast).

Each summer we go further, surpassing the extravagance and wonder of the year prior. Together, our Design Team has reimagined—from every angle—what a beverage can be. From mixology to texture to full-on immersion, we’ve designed beyond the traditional beverage experience to create a cult-favorite multi-sensory happening with hundreds of millions of impressions each year. And it’s only just the beginning.