As part of SOLID BLACK®, our ongoing Doritos® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists.
For the third Doritos SOLID BLACK series, we collaborated with Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, for the second year in a row. To create the limited edition artwork for Doritos Spicy Pineapple Jalapeno, Mz. Icar centered their concept around “thriving, meaning to grow, prosper, and flourish.”
In 2022, Doritos SOLID BLACK featured holographic bags with artwork created by Mz. Icar. They explain, “This piece is a love letter saying, ‘I see you. We see you. We see us.’” We also created a comprehensive visual identity and extended it across touchpoints to a limited influencer kit inspired by the Doritos triangle.
To increase awareness and get people excited about the launch of Doritos SOLID BLACK, we partnered with award-winning artist Megan Lewis to design the artwork for two limited edition Doritos bags. Lewis is known for her use of figurative imagery, and her final designs feature a vibrant palette and bold illustrations that lean into the boldness and self-expression Doritos champions.
