SodaStream x Bubly Drops

A sparkling water partnership bursting with flavor.

SodaStream is the leading brand when it comes to DIY and sustainable sparkling water. Our latest partnership, a collaboration with the fun and vibrant bubly, added even more playfulness and excitement to its fizzy drink experience.

Brand

Sodastream, Bubly

Type

Branding & Packaging

Region

North America

THE IDEA

Joy-infused H2O.

When we set out to marry bubly’s refreshing flavors with SodaStream’s innovative technology, our goal was to capture that feeling of instant joy when you pop open a can. We wanted to design an at-home experience that would lead to endless flavorful pick-me-up moments.

THE DESIGN

A perfect coupling.

Our task was to translate bubly’s distinct and playful visual identity into a format that would work smoothly with SodaStream. We merged the two identities and executed a seamless visual system across physical and digital platforms.

A particular challenge was determining which typography and colors to use, and when. SodaStream’s signature cyan was the background for most digital ads, ensuring a still-prominent brand presence while featuring bubly’s flavors front and center.

THE APPROACH

Designing in 360.

Creating a harmonious 360-degree experience meant developing an ecosystem that included key visuals, packaging design, digital assets, photography and more. We also tapped into the power of bubly’s brand ambassador, Michael Bublé, and extended his influence to the bubly drops launch with an array of assets.

Unique to this partnership was the close collaboration between SodaStream and the design and innovation team. Once we devised this unique visual identity system, completed with a visual playbook, we extended the creative interplay into how-to videos and a lifestyle photography shoot that brought this bespoke launch to life.

The much-anticipated SodaStream x bubly crossover, which launched in early 2021, inspired an article in the prestigious Dieline design magazine, which noted, “Both brands are playful, and the sustainability combined with the healthier-for-you combination has the potential to be a hit beverage collab.”