Design Book

Reimagining the Possibilities of Human-Centered Design

In 2020, our Global Design Team harnessed our collective ingenuity and talent to elevate our current offerings and identify groundbreaking North Stars. Through cross-functional collaborations with R&D, Sales, Marketing, Communications, Insights, Commercialization, Strategy and others, we launched human-centered products and brands that propelled PepsiCo into the future.

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