The playful new visual identity we created for Mirinda, our fruit-flavored soda, puts boldness at the forefront to celebrate those who aren’t afraid to stand out. Our global Mirinda redesign features flexible, M-pactful design that honors creativity while celebrating what makes you, YOU.
The Idea
Making an M-pact
As Mirinda took a new direction and embraced a powerful new global brand platform, it was only natural for us to begin evolving its visual identity. But with 50+ fruit flavors, redesigning a brand like Mirinda is no small task.
We knew a redesign of this magnitude would require uniting the brand’s flavors through a flexible system adaptable across the 200+ markets where people know and love it. With a global brand of this scale, it wasn’t enough to give our fruit-flavored soda a fresh new look. We had to make an M-pact.
THE DESIGN
A vibrant new visual identity
With an updated logo, confident type, zesty fruit illustrations, and a new iconic ‘M,’ the new Mirinda visual identity is designed to deliver a much-needed spark of inspiration and creativity. We dialed up the brand’s vibrancy through a high-contrast palette and illustrations crafted to create a sense of movement and dynamism whenever you connect with the brand.
The flexible visual identity system encompasses each flavor in the brand’s lineup of 50+ fruit flavors and is adaptable across languages and cultures. Through our global Mirinda redesign, we kicked off the next era of Mirinda with more excitement and innovation than ever before.
the outcome
A sip of what’s to come
In May 2023, we officially shared the new visual identity system we created for Mirinda with the world. The new visual identity will be visible on wherever you find Mirinda. We’ll sip to that.
