Design Dialogue

News

Good Design Is For Everyone

Tune into a conversation with Dezeen and our Chief Design Officer, Mauro Porcini, about the first 10 years of PepsiCo Design + Innovation.

News

Inspiring the Next Generation of Diverse Designers

Teaming up with Russell Westbrook to unveil the new student-designed lounge at Pensole Lewis College of Business and Design

News

Pepsi Celebrates Festival Season

Our team in Latin America brought the fun to Summer 2023 through six limited festival season collaborations.

News

An 'M'pactful New Look

The playful new visual identity we created for Mirinda, our fruit-flavored soda, isn’t afraid to stand out.

News

Starry Makes A Splash

Our new lemon lime soda is entering the mix with a bold and bright visual identity.

News

Pepsi Unveils a New Logo and Visual Identity

Get an inside look at our iconic brand’s next era.

News

Meet the fresh new look of 7UP

Explore the brand’s first outside-the-US redesign in over seven years.

News

Limited Edition Super Bowl Cans Just Arrived

Our team captured the Arizona desert’s unmatched energy at sunrise.

News

Limited Edition Packs for Lunar New Year

Our team in China is debuting these festive cans to celebrate the Year of the Rabbit.

Innovation

Nitrogen-Infused Innovation

Pour over the specialty glasses and equipment we created for Nitro Pepsi, the first-ever nitrogen-infused cola.

Culture

Open Book: Design Thinking

Explore our favorite books on design thinking and strategy in this recommended reading list.

Sustainability

PepsiCo x Pulpex

Go behind the scenes of our partnership with Pulpex to discover how we designed the world’s first 100% fully recyclable paper bottle.

News

MTN DEW FLAMIN' HOT on AdAge

From packaging to merch, we made sparks fly with this epic crossover.

Culture

AIGA Fireside Chat

Mauro talks design culture, leadership growth and the future of work.

News

Durga Puja 7-UP on The Dieline

Our team in India created these limited-edition bottles to celebrate the Hindu festival Durga Puja.

News

Starbucks BAYA™ Energy in GDUSA

This new beverage made from caffeine naturally found in coffee fruit is a feel-good boost.

Culture

Gianmauro Vella Talks with Touchpoints Magazine

The Head of Design for our APAC and AMESA regions offers an exclusive look at our "glocal" design strategy.

Culture

The Principles of Meaningful Design

By Mauro Porcini

Culture

Good Design Is...

By Mauro Porcini

Innovation

SodaStream Professional on New York By Design

Sustainable hydration is in the spotlight on Season One of New York by Design.

Innovation

Driftwell on Eye on Design

Our innovation-led beverage brand, Driftwell, is designed to chill you out.

Culture

The Leadership Edge With Mauro Porcini

An interview exploring the intersections of cutting-edge technology and innovation.

Culture

Design For Diversity: D’Wayne Edwards

Designer D’Wayne Edwards joins Mauro for a conversation about diversifying the creative industry.

News

A Visual Love Letter to NYC

Transform Magazine profiles our work for the ‘Pepsi. It’s a New York Thing’ campaign.

News

Cheetos Mac N' Cheese in Fortune

A design-led celebration of comfort food.

Innovation

Gatorade Gx Sweat Patch on America by Design

Smart hydration plays a starring role on the first season of America by Design.

Culture

Mauro Sits Down with Sifted

Why stand-out design is becoming essential for companies.

Culture

Why the Business World Needs Design

In this talk at the AIGA Design Conference, Mauro makes a business case for design.

News

The Dieline Highlights the Rockstar Redesign

For the first time in over a decade, Rockstar has a new look.

Culture

Design in a Contactless World

Mauro invites us to ask, "How can we add or amplify value through a contactless experience?"

Innovation

HiLo Life On Packaging of the World

A write-up on our new, innovation-led snack and its delicious brand identity.

Innovation

Neon Zebra on The Dieline

An inside look at the brand identity for Neon Zebra, our first line of cocktail mixers.

Culture

Mauro on AdWeek's "I'm With The Brand"

An exciting conversation about SodaStream Professional and the future of beverages.

News

Pepsi X Peeps on The Dieline

The inside scoop on our limited-edition collab that brought two iconic brands together.

Culture

Mauro on The Workspace of Tomorrow Podcast

Mauro shares the five-step process he uses to shift company culture and spark change.

Culture

Mauro Porcini Interviewed in Innovation Leader

Our CDO on embracing curiosity, failure and design thinking.

Culture

A Conversation with Global Design News

Mauro dives into all things passion, pop culture and PepsiCo.