SIERRA MIST BRAND EXPERIENCE

REDEFINING THE LEMON LIME CATEGORY

THE VOICE OF
A GENERATION

Sierra Mist ambitiously set out to win over the hearts and minds of Millennials with an updated approach.

EXQUISITE
COLLABORATION

As a part of the identity relaunch Sierra Mist joined forces with five artists, inviting them to work together on a giant Sierra Mist canvas. Over the course of five days each artist added their own creative vision. The end product is a unified masterpiece of disruptive action — and a wholly original, one-of-a-kind spectacle for the city.