PEPSI ×
SHANGHAI FASHION WEEK

DESIGN–FOCUSED COLLABORATIONS

Shanghai Fashion Week 2015 is just one of Pepsi’s design-focused collaborations. The event showcases international and local fashion collections to buyers, media and the public. Together with self-expression, sport and music, these fashion design initiatives highlight the brand’s lifestyle positioning.

LIMITED
EDITION
CAN

The Pepsi China Limited Edition Can aimed to celebrate the collaboration between the Fashion world and the Pepsi “Live for Now” spirit, creating an aspirational brand experience that connects decorative elements with the iconic and youthful Pepsi Blue. This hand-crafted illustration was developed to have visual impact and resonate emotionally. The lace pattern embedded with Pepsi logos creates a unique, premium and elegant motif.

EMERGING TALENTS

Shanghai Fashion Week is the main platform for local emerging design talents to be globally unveiled. Pepsi provided the source of inspiration for three young design talents. The final collections reflect Pepsi spirit of “Live for Now” in an innovative and bold way.

"Inside"
Collection by Liao Xiaoling
Content

"The Vines"
Collection by Su Guangyu
Su • Guang Yu

"Realization"
Collection by Badwin Cheung
Just for Tee

ENVIRONMENT

In order to create brand visibility and engaging experience on site, we developed key spaces throughout the venue. It was all about thinking about fashion as the final environment, the final space.