PEPSICO
PORTFOLIO

VISUAL IDENTITY SYSTEM

POWER OF THE PORTFOLIO

PepsiCo’s diverse portfolio of beverages and snacks gives the company a unique position in the marketplace. With a broad mix of brands that provide fun, flavor and healthy choices, it’s critical that PepsiCo has a cohesive, engaging way to communicate the breadth and depth of its portfolio.

ONE MESSAGE,
MANY STORIES

The portfolio unifies PepsiCo’s entire suite of beverages and snack foods under one umbrella, yet retains the distinct personality and visual language of each individual brand. The modular nature of the design system enables PepsiCo to group different brands to emphasize variety and choice, or to meet the particular needs of a market or audience. It can be showcased on everything from dispensing equipment to solar food carts to entire fleets of vehicles.