PepsiCo created a unique take on celebrating emojis.
The designs incorporate the essence of Pepsi — the brand’s iconic globe shape and the
colors of blue, red and white — for a universal language that is proprietary to the brand.
The free downloadable PepsiMoji keyboard sparks conversations with regionally specific emoji designs, GIFs, video and a built-in photo booth.
CONNECTING GLOBALLY
Over 600 proprietary designs were unleashed in multiple mediums – from over 1B bottles and cans to sunglasses and stadium appearances – in more than 100 markets globally.
