Design Drives Value
The Role of Design at PepsiCo
Uplifting Customer Experience
Design Life at PepsiCo
The Profile of The Designers we Seek
THE LANGUAGE OF NOW
PepsiCo created a unique take on celebrating emojis. The designs incorporate the essence of Pepsi — the brand’s iconic globe shape and the colors of blue, red and white — for a universal language that is proprietary to the brand.
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The free downloadable PepsiMoji keyboard sparks conversations with regionally specific emoji designs, GIFs, video and a built-in photo booth.
Over 600 proprietary designs were unleashed in multiple mediums – from over 1B bottles and cans to sunglasses and stadium appearances – in more than 100 markets globally.