DRIVING INNOVATION BY DESIGN
Our design process at Pepsico includes two phases: an input phase, in which the
cross-functional team researches, analyzes and selects relevant insights across three
different worlds (technology, society and business); and an output phase in which those
insights are transformed in meaningful, viable and feasible solutions.
We use cultural and functional filters in the input phase to select
relevant information from the sea of available data, and then in the output phase to identify
the best ideas — new, unique and different — to develop and commercialize.
Process is key, but it is not enough: we value, nourish and protect the role of intuition
and the "human factor" in the innovation process.