Design Drives Value
The Role of Design at PepsiCo
Uplifting Customer Experience
The Profile of The Designers we Seek
ROOTED IN GOODNESS
Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant-based and vegetable snacks with unexpected blends of familiar ingredients.
The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag-in-carton structure stands out at shelf amongst the competition.