YEAR
OF THE
MONKEY

BRINGING HAPPINESS

The Pepsi Limited Edition Can and Lay’s packaging celebrates the Chinese New Year by featuring an iconic monkey-face that reinterprets the legendary zodiac sign in a relevant and youthful way. Pepsi and Lay’s are creating fun, interactive moments across the globe.
Pepsi Year of the Monkey limited edition can packaging.
sharing moments sharing moments

SHARING MOMENTS

Lay’s Monkey King Packs enable youth to bring something new to Chinese New Year, by sending new year greetings to their beloved with Lay’s packs. This initiative generated more than 110 MM impressions on social media. The Year of the Monkey Lay’s packaging was activated in a photo booth at Mix It Up 2016.
Learn more about Mix It Up 2016