THE PEPSI CHALLENGE
The “Live for Now” Design Challenge kicked off at Milan Design Week, with a design
concept from Nicola Formichetti exhibited in the PepsiCo #MixItUp space to serve as
inspiration to people who are taking the Pepsi Challenge.
A panel conversation introduced the Pepsi Challenge Design Board. Top submissions
from around the world will be judged by Nicola Formichetti, Mauro Porcini, and a
hand-selected committee of design leaders, including: Marcelo Burlon, Lapo Elkann,
Karim Rashid, Franca Sozzani, Fabio Novembre and Stefano Giovannoni.