Design Drives Value
The Role of Design at PepsiCo
Uplifting Customer Experience
The Profile of The Designers we Seek
7up Lemon Lemon is a sparkling lemonade where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness.
The visual language combines the appeal of the vintage world of old-fashioned lemonade with whimsical and modern design. It’s a bubbly reminder to escape to a more natural, relaxed place.
The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdrop to the Lemon Lemon universe, creating a sense of flow.