LAY'S

ICONIC COLLABORATION
WITH MALIKA FAVRE

MALIKA FAVRE & LAY'S:
A LOVE STORY

To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists.
“My style is bold and minimalistic and plays with negative space and limited colour palettes, which works great on packaging. I love playing with lights and reinventing the everyday, which made working with Lay’s a great match.”

Malika Favre
Lay's Summer Days featured a collection of special edition packages.

EMBRACING ENJOYMENT

With its clear, integrated new system, the Lay’s brand can create immediate, meaningful connections with chip lovers around the globe.

PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a new visual identity system that connects with Lay’s target consumers around the world: the pleasure seekers.

BRANDS IN SYNC

To help secure the brand’s position, PepsiCo unified over a dozen regional brand names across many markets. By uniting them under one consistent brand positioning and architecture, Lay’s is better positioned to retain its position as a true global icon.

BRIGHT AND BEAUTIFUL

The brand has been invigorated by its first-ever global visual identity, employing bright, iconic, and lively imagery and language to broadcast the Lay’s story — one that’s as alive and singular as the brand itself.