IZZE GLOBAL LAUNCH

IZZE combines fizzy bubbles, sparkling water and a fusion of natural fruit juices. Available outside the US, IZZE is just 60 calories per 12-ounce can and has no artificial sweeteners or artificial flavors. With a visual language designed to reflect the bold, natural colors derived from fruit, IZZE’s packaging expresses a feeling of transition and fluidity. Bold branding and playful typography come together to evoke the magic of the undefined and in-between.

IT JUST IZ

…it doesn’t fit into a box. The sorta juice, sorta soda, sorta sparkling water is a brand that holds an optimistic, open view that connects us and moves us all forward.

SMASHING STEREOTYPES

IZZE is for a generation that is pragmatic, entrepreneurial, self-starting and much more open and accepting than any other. Built to break rigid definitions, IZZE invites you to thrive in the undefined.