The PepsiCo Design Center partnered with PepsiCo’s Foodservice innovation team to develop the vision and spirit of F!ZZ – a completely new brand experience that defines the future of soft drink mixology, which we call “fizzology”.


At the core, F!ZZ is a playful celebration of bubbles with unexpected ingredient combinations -- including flavor shots, bursts, garnishes and foams -- creating a fun, adventurous way for consumers to deconstruct and reconstruct soda.
To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique experience for consumers that is emotive and fully sensorial.
A 360 degree immersive experience including actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on fizzology experiments come together to embody the fun spirited nature and emotion that is now F!ZZ. The experiential architecture and graphic design system uniquely define the surprising and exciting experience of fizzology.