PEPSI DIGITAL TABLE

DISPENSING CONCEPT

SPIRE MIXES
WELL WITH FRIENDS

PepsiCo’s dispensing concept moves Spire’s mixing capabilities from the fountain to the table, allowing soda fans to share and pair their favorite flavor combinations.

The design team is always exploring new ways to bring innovative experiences into customers’ daily lives, across common touchpoints. PepsiCo’s Digital Table takes the personalization of Spire and brings it to a new social affair.
The table surface includes three embedded touchscreens distributed around the table, allowing friends to all participate in the experience of mixing any one of thousands of PepsiCo beverages and flavor shot combinations.
In a further touch of elegance, a central pouring mechanism — built right into the table’s surface — magically fills their cups from the bottom up.

PepsiCo’s digital table marries mixing with mealtime, allowing Pepsi fans to share in the fun of experimenting with flavors and pairing beverages with their favorite foods.