CHILL HUB
SHANGHAI

COOL EXPERIENCE SPACE DESIGN

MUSIC FANS CHILL OUT

The Pepsi Chill Hub brings cool refreshment to music fans during some of the hottest days of summer. Part of a broader series of activities, this fully self-contained space provides a highly immersive experience while reinforcing Pepsi’s association with popular music and entertainment.

SMALL DETAILS,
BIG REFRESHMENT

The designers of the Chill Hub had a formidable challenge: how to attract people into a confined space, and move them through the experience so they emerged relaxed, refreshed and delighted.

A bold white structure in daytime transforms at night into a glowing blue cube, criss-crossed with eye-catching “cracks” of bright white light.

IMMERSIVE
EXPERIENCES

Once inside, dramatic white fog and chilled air offer visitors immediate relief from summer’s heat. Lighted “blades” in the floor lead them to a jagged bar where beverage cups come to life when placed on the bar, displaying icy cracks on cup surfaces via a special UV printing method.