PEPSI CHALLENGE CHINA

Live for Now Spirit

A NEW
GENERATION

Pepsi Challenge China aimed to inspire youth to challenge themselves to do more and to follow the “Live for Now” spirit. The resulting illustrations reflected the wealth of talent among entrepreneurs, designers, athletes, filmmakers, technologists, and musicians - with a boldness that reflects China’s New Generation.

DESIGN FOR IMPACT

The uniquely styled and hand crafted illustrations have an impact that resonates emotionally, setting a new benchmark in the China market with this collectable series.

BRAND EXPERIENCE

The artistic direction is in line with the Pepsi’s fresh vision of “Live for Now”, creating an aspirational brand experience that connects with Chinese youth aimed to blend illustrative art within the context of packaging design and a visual identity system.