CALEB’S

REINVENTING COLAS

HUNDREDS OF BATCHES

Caleb’s Kola was made from simple ingredients, starting with sparkling water, fair trade cane sugar, and kola nut extract. The small group of cola lovers who created Caleb’s Kola created hundreds of batches until they got it exactly right—with unique and delicious citrus and spice notes, bubbles that are exactly the right size, and a unique effervescence.

HONOR IN CRAFT

The design system was inspired by the care and attention to detail that went into the recipe for Caleb’s. Its simple design aesthetic ties to the simplicity of the product’s ingredients, and the brand’s ethos, “ Honor in Craft” is front and center, as a tribute to passionate people everywhere who put their passion to work to create something better.

GRASSROOTS ACTIVATION

Caleb’s approach to connecting is achieved by embedding the product in relevant ways via a unique distribution strategy, branded trucks and grassroots activations. The goal of Caleb’s Kola is to be in places where creative class consumers go to eat, drink, and have fun.