DESIGN +
INNOVATION
BOOKS

We’re in love with the people we design for! PepsiCo believes good design drives meaningful experiences for people and valuable returns for our company. The exciting range of global brand design contained in this year’s book won over 180 awards and, most importantly, these projects were critical to the growth of our brands. Enjoy.

A collection of projects that boldly live at the intersection of personalized emotional experience and futuristic food and beverage innovation. Within these pages lies a 6-year retrospective of our passion for innovation, each project representing our founding mission for human-centered design.