THE BIG GAME

FOOTBALL’S BIGGEST PARTY

When America’s biggest football championship came to New York City, Pepsi wanted to give local fans the party they deserved. From the moment attendees approached MetLife Stadium, Pepsi’s presence was both powerful and palpable. Pepsi’s dazzling entry gate engaged fans with a refreshing take on the football experience and on the Pepsi brand.

TOSTITOS LETS FANS PLAY

Tostitos party zone is an interactive installation that lets fans gather and hone their football skills in a life-sized football video game that responds in real time to coordinated movements. This innovative gaming experience made clever use of proprietary technology from 3M GTG by integrating crowd recognition technology with large LED screens.

#PEPCITY SATISFIES

To boost pre-game excitement, PepsiCo popped up in Bryant Park with a three-day extravaganza of elevated experiences including: food, culture, art and sports.

Capitalizing on its success in New York, PepsiCo created luxurious, branded hospitality experiences. Premium event lounges and suites provided “the best seat in the house” for football fun in Arizona.