BIG GAME
SAN FRANCISCO

TACKLING #SB50

For #SB50 in San Francisco PepsiCo created many incredible examples of design thinking applied to brand building, customer engagement, consumer engagement and innovation in a broad and holistic way.

SUPER FRIDAY NIGHT

The entire Pier 70 was converted into a spectacular concert space for Super Friday Night. Using “Generative Design” with Pepsi graphics as the input and music generating the output we created audio-responsive projection mapping, LED bridges and real-time animations that painted the pier with music and light.

KOLA HOUSE

Kola House our VIP space at Pier 70 united the worlds of food and beverage, art, design, music and sports. Alex Ott created kola nut custom cocktails, local artists Jeremy Fish and Sam Flores painted a mural brought to life by projections and DJ’s music was linked to audio reactive technology.
F!ZZ popped up game week
at the Moscone Center
At the Moscone Center, customers discovered F!ZZ, a playful celebration of bubbles offering a completely new drink experience. F!ZZ celebrated #SB50 with new drink creations and names like ‘Limebacker Blitz’ and ‘Onside Cake’ and customized Spire machines with football related User Interfaces.

TAILGATING

In the Fan Plaza fans were invited to tailgate at the PepsiCo NSPIRETM mobile innovation kitchen and lounge, create their own drinks on the Spires and sample unique recipes from PepsiCo’s snack portfolio.
Also in the Fan Plaza, guests interacted with Tostitos Cantina, a contemporary, rustic, “salvage-pop” with reclaimed architectural details and splashes of bright color.
The space hosted Chalk Talks, nacho face-offs and a color-by-numbers mural on a vintage fleet truck.
Learn more about Nspire

SAY IT
ON GAME DAY

For #SB50, Pepsi extended the PepsiMoji line developed a bottle featuring San Francisco cultural references and the love of football. These bottles were only available at the stadium on the day of the big game.

PEPSI FAN DECK

Inspired by the rich culture of street art in the Mission District of San Francisco, the Pepsi Fan Deck is an artistic installation that celebrates Pepsi, football and Bay Area culture. Well-known street artist Jeremy Fish partnered with PepsiCo to create large-scale artworks in his signature style with local relevance to boost hometown pride and team spirit.
PepCity returned in 2016 taking hospitality to new heights