PEPSI BIG
BOLD BLUE

REFRESHED GLOBAL VISUAL SYSTEM

AN EXCITING
NEW “NOW”

The “Big Bold Blue” visual identity system expresses Pepsi’s brand essence — the “Excitement of Now” — clearly and consistently while capitalizing on its brand equity.

VISUALS
THAT POP

Featuring a more vibrant blue, updated typography and a dynamic new secondary graphic element, “Big Bold Blue” captures Pepsi’s youthful exuberance and underscores its promise of deep, satisfying refreshment. Even the bottle’s been redesigned to improve ergonomics and give people a more stimulating tactile experience.

GLOBAL REACH

“Big Bold Blue” helps ensure that Pepsi’s brand remains consistent across all of its marketing and communications channels, while achieving maximum impact around the globe.

BUILT FOR THE FUTURE

Pepsi’s refreshed visual identity system is as versatile as it is persuasive. It’s a single, integrated design platform that’s capable of adapting to a broad range of activations. From localized campaigns to large-scale event installations — and almost everything in-between — “Big Bold Blue” is built with the future in mind even as it supports the “now” of today’s Pepsi.