Logo aquafina

BOLD, MODERN BRAND REFRESH

The Aquafina brand has received a bold, modern refresh since its inception in 1994. The new identity captures a sense of movement and fluidity.

The solid blue background has been transformed into a pattern of translucent waves in three shades of overlapping blue. The image of mountains has been modernized and focused: two subtle Alpine peaks give you a glimpse of a clean, icy landscape.
Perhaps most notable of all is the new word mark, which has been changed into a simple and approachable sans serif font that completes the crisp new look.
Overall, the clean, dynamic, new visuals bring a deep sense of refreshment and elevation of the brand.
In addition to a brand refresh, the new line Aquafina Sparkling offers naturally flavored sparkling water beverages.