ALVALLE
GAZPACHERIA

A TASTE OF SPAIN

La Gazpachería by Alvalle introduced Alvalle gazpacho to the U.S. at the Navy Pier in Chicago during the America’s Cup boating race. La Gazpachería translated Alvalle's traditional Spanish brand essence into a contemporary brand experience.

SETTING SAIL

Pop-up experiences in megacities transport visitors to a relaxing Mediterranean sail with Alvalle in Spain.

A new logo was created for the US debut that celebrates Alvalle’s heritage.

CELEBRATING CULTURE

La Gazpachería features yellow-gold and red colors that are a playful wink to the colors of the Spanish flag. Contemporary graphic black and white tiles translate Spanish tile-making tradition in a modern way, while celebrating Alvalle’s roots in the kitchen, the heart of the home.

BRAND AMBASSADORS

Uniformed brand ambassadors provided consumers with the opportunity to taste Alvalle’s Original Gazpacho recipe. The environment offered two chilled serving bars, a DJ booth and a communal farm table that doubled as a phone charging station, where guests “re-charged with Alvalle.”