7UP

GLOBAL VISUAL IDENTITY SYSTEM

TAPPING A LEGACY OF FUN

7UP wanted to inject the authentic lemon-lime soda with fresh excitement.

A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage.

MAKING A SPLASH AROUND THE WORLD

As part of its “Feels Good to Be You” campaign, 7UP partnered with an urban knitter, who “yarn bombed” one of London’s classic double-decker buses — a move that showcased the brand’s visual wit and lighthearted style.
To further celebrate the brand’s history, 7UP launched a collection of special edition, classic cans.